Seeing e-commerce websites out there that do not have blogs really puzzles me. One thing most people fail to acknowledge is that fierce competition exists in the online world. So gaining the victory over such competitions is the only key to have a successful business online. You should consider incorporating a blog into your e-commerce web design and development.
Why? This is essential for the following reason:
- Blogs do not cost a dime and can be updated easily. An open source blog such as WordPress is totally free.
- Blogs can be created in little time, say ten minutes. Filling up a blog with content is as simple as your A to Z. This allows for fresh updates and high search engine rankings for your site.
- Most search engines are addicted to blogs. While this might seem easy, it really requires that you update your blog with fresh material.
A blog cannot be passed for an e-commerce site. Updating your e-commerce site’s content will increase its page rank. Nonetheless, blogs provide a great deal of benefits that are a rarity for most e-commerce stores.
The benefits derived from blogging are outlined below:
Blog directories that enjoy high page ranking about and your blog can easily pick a spot among the RSS. E-commerce websites cannot be listed in these directories as they are only meant for blogs.
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